Slobodan Petošević

Group Executive Chairman and CEO

Luxembourg Office

Slobodan Petošević is PETOŠEVIĆ Group founder, Chairman and CEO. He has been leading the firm with great success for over 30 years, providing guidance and direction to the senior management team and devising strategies to improve client service.

With more than 30 years of experience in IP, Slobodan has built a successful network of boutique, full-service IP firms throughout Eastern Europe and the former Soviet Union and has significantly contributed to the growth and development of the IP profession in the region.

Slobodan’s practice ranges through all areas of IP and currently concentrates on contentious and negotiating strategies, brand development and enforcement of IP rights. He has successfully represented both regional and multinational clients across all industries throughout his career.

As a specialist for the Balkan and former USSR countries, he was hired as an IP expert to work on several international projects, the objective of which was to improve IP rights protection in the region, notably in Albania, Bosnia and Herzegovina, Romania and Serbia.

He is an active member of most influential and relevant IP organizations in the world and has represented PETOŠEVIĆ at numerous conferences and events. He occasionally publishes articles and lectures on the subject of IP.

Practice Areas

Advertising Law
- Armenia
- Azerbaijan
- Estonia
- Georgia
- Kazakhstan
- Kyrgyzstan
- Latvia
- Lithuania
- Moldova
- Tajikistan
- Turkmenistan
- Belarus
- Russia
- Ukraine
- Uzbekistan
- Czech Republic
- Kosovo (UNSCR 1244)
- Poland
- Slovak Republic
- Albania
- Bosnia and Herzegovina
- Benelux
- Bulgaria
- Croatia
- Hungary
- Luxembourg
- Montenegro
- North Macedonia
- Romania
- Serbia
- Slovenia
Copyright
- Armenia
- Azerbaijan
- Estonia
- Georgia
- Kazakhstan
- Kyrgyzstan
- Latvia
- Lithuania
- Moldova
- Tajikistan
- Turkmenistan
- Belarus
- Russia
- Ukraine
- Uzbekistan
- Czech Republic
- Kosovo (UNSCR 1244)
- Poland
- Slovak Republic
- Albania
- Bosnia and Herzegovina
- Benelux
- Bulgaria
- Croatia
- Hungary
- Luxembourg
- Montenegro
- North Macedonia
- Romania
- Serbia
- Slovenia
Data Protection and Privacy
- Armenia
- Azerbaijan
- Estonia
- Georgia
- Kazakhstan
- Kyrgyzstan
- Latvia
- Lithuania
- Moldova
- Tajikistan
- Turkmenistan
- Belarus
- Russia
- Ukraine
- Uzbekistan
- Czech Republic
- Kosovo (UNSCR 1244)
- Poland
- Slovak Republic
- Albania
- Bosnia and Herzegovina
- Benelux
- Bulgaria
- Croatia
- Hungary
- Luxembourg
- Montenegro
- North Macedonia
- Romania
- Serbia
- Slovenia
Design Litigation
- Armenia
- Azerbaijan
- Estonia
- Georgia
- Kazakhstan
- Kyrgyzstan
- Latvia
- Lithuania
- Moldova
- Tajikistan
- Turkmenistan
- Belarus
- Russia
- Ukraine
- Uzbekistan
- Czech Republic
- Kosovo (UNSCR 1244)
- Poland
- Slovak Republic
- Albania
- Bosnia and Herzegovina
- Benelux
- Bulgaria
- Croatia
- Hungary
- Luxembourg
- Montenegro
- North Macedonia
- Romania
- Serbia
- Slovenia
Design Prosecution
- Armenia
- Azerbaijan
- Estonia
- Georgia
- Kazakhstan
- Kyrgyzstan
- Latvia
- Lithuania
- Moldova
- Tajikistan
- Turkmenistan
- Belarus
- Russia
- Ukraine
- Uzbekistan
- Czech Republic
- Kosovo (UNSCR 1244)
- Poland
- Slovak Republic
- Albania
- Bosnia and Herzegovina
- Benelux
- Bulgaria
- Croatia
- Hungary
- Luxembourg
- Montenegro
- North Macedonia
- Romania
- Serbia
- Slovenia
Domain Names
- Armenia
- Azerbaijan
- Estonia
- Georgia
- Kazakhstan
- Kyrgyzstan
- Latvia
- Lithuania
- Moldova
- Tajikistan
- Turkmenistan
- Belarus
- Russia
- Ukraine
- Uzbekistan
- Czech Republic
- Kosovo (UNSCR 1244)
- Poland
- Slovak Republic
- Albania
- Bosnia and Herzegovina
- Benelux
- Bulgaria
- Croatia
- Hungary
- Luxembourg
- Montenegro
- North Macedonia
- Romania
- Serbia
- Slovenia
Franchise Law
- Armenia
- Azerbaijan
- Estonia
- Georgia
- Kazakhstan
- Kyrgyzstan
- Latvia
- Lithuania
- Moldova
- Tajikistan
- Turkmenistan
- Belarus
- Russia
- Ukraine
- Uzbekistan
- Czech Republic
- Kosovo (UNSCR 1244)
- Poland
- Slovak Republic
- Albania
- Bosnia and Herzegovina
- Benelux
- Bulgaria
- Croatia
- Hungary
- Luxembourg
- Montenegro
- North Macedonia
- Romania
- Serbia
- Slovenia
Geographical Indications
- Armenia
- Azerbaijan
- Estonia
- Georgia
- Kazakhstan
- Kyrgyzstan
- Latvia
- Lithuania
- Moldova
- Tajikistan
- Turkmenistan
- Belarus
- Russia
- Ukraine
- Uzbekistan
- Czech Republic
- Kosovo (UNSCR 1244)
- Poland
- Slovak Republic
- Albania
- Bosnia and Herzegovina
- Benelux
- Bulgaria
- Croatia
- Hungary
- Luxembourg
- Montenegro
- North Macedonia
- Romania
- Serbia
- Slovenia
Internet and Social Media
- Armenia
- Azerbaijan
- Estonia
- Georgia
- Kazakhstan
- Kyrgyzstan
- Latvia
- Lithuania
- Moldova
- Tajikistan
- Turkmenistan
- Belarus
- Russia
- Ukraine
- Uzbekistan
- Czech Republic
- Kosovo (UNSCR 1244)
- Poland
- Slovak Republic
- Albania
- Bosnia and Herzegovina
- Benelux
- Bulgaria
- Croatia
- Hungary
- Luxembourg
- Montenegro
- North Macedonia
- Romania
- Serbia
- Slovenia
IP Enforcement and Litigation
- Armenia
- Azerbaijan
- Estonia
- Georgia
- Kazakhstan
- Kyrgyzstan
- Latvia
- Lithuania
- Moldova
- Tajikistan
- Turkmenistan
- Belarus
- Russia
- Ukraine
- Uzbekistan
- Czech Republic
- Kosovo (UNSCR 1244)
- Poland
- Slovak Republic
- Albania
- Bosnia and Herzegovina
- Benelux
- Bulgaria
- Croatia
- Hungary
- Luxembourg
- Montenegro
- North Macedonia
- Romania
- Serbia
- Slovenia
IP for Startups (IP2START)
- Armenia
- Azerbaijan
- Estonia
- Georgia
- Kazakhstan
- Kyrgyzstan
- Latvia
- Lithuania
- Moldova
- Tajikistan
- Turkmenistan
- Belarus
- Russia
- Ukraine
- Uzbekistan
- Czech Republic
- Kosovo (UNSCR 1244)
- Poland
- Slovak Republic
- Albania
- Bosnia and Herzegovina
- Benelux
- Bulgaria
- Croatia
- Hungary
- Luxembourg
- Montenegro
- North Macedonia
- Romania
- Serbia
- Slovenia
Media and Entertainment Law
- Armenia
- Azerbaijan
- Estonia
- Georgia
- Kazakhstan
- Kyrgyzstan
- Latvia
- Lithuania
- Moldova
- Tajikistan
- Turkmenistan
- Belarus
- Russia
- Ukraine
- Uzbekistan
- Czech Republic
- Kosovo (UNSCR 1244)
- Poland
- Slovak Republic
- Albania
- Bosnia and Herzegovina
- Benelux
- Bulgaria
- Croatia
- Hungary
- Luxembourg
- Montenegro
- North Macedonia
- Romania
- Serbia
- Slovenia
Patent Litigation and Contentious
- Armenia
- Azerbaijan
- Estonia
- Georgia
- Kazakhstan
- Kyrgyzstan
- Latvia
- Lithuania
- Moldova
- Tajikistan
- Turkmenistan
- Belarus
- Russia
- Ukraine
- Uzbekistan
- Czech Republic
- Kosovo (UNSCR 1244)
- Poland
- Slovak Republic
- Albania
- Bosnia and Herzegovina
- Benelux
- Bulgaria
- Croatia
- Hungary
- Luxembourg
- Montenegro
- North Macedonia
- Romania
- Serbia
- Slovenia
Patent Prosecution
- Armenia
- Azerbaijan
- Estonia
- Georgia
- Kazakhstan
- Kyrgyzstan
- Latvia
- Lithuania
- Moldova
- Tajikistan
- Turkmenistan
- Belarus
- Russia
- Ukraine
- Uzbekistan
- Czech Republic
- Kosovo (UNSCR 1244)
- Poland
- Slovak Republic
- Albania
- Bosnia and Herzegovina
- Benelux
- Bulgaria
- Croatia
- Hungary
- Luxembourg
- Montenegro
- North Macedonia
- Romania
- Serbia
- Slovenia
Plant Varieties
- Armenia
- Azerbaijan
- Estonia
- Georgia
- Kazakhstan
- Kyrgyzstan
- Latvia
- Lithuania
- Moldova
- Tajikistan
- Turkmenistan
- Belarus
- Russia
- Ukraine
- Uzbekistan
- Czech Republic
- Kosovo (UNSCR 1244)
- Poland
- Slovak Republic
- Albania
- Bosnia and Herzegovina
- Benelux
- Bulgaria
- Croatia
- Hungary
- Luxembourg
- Montenegro
- North Macedonia
- Romania
- Serbia
- Slovenia
Strategic Counseling
- Armenia
- Azerbaijan
- Estonia
- Georgia
- Kazakhstan
- Kyrgyzstan
- Latvia
- Lithuania
- Moldova
- Tajikistan
- Turkmenistan
- Belarus
- Russia
- Ukraine
- Uzbekistan
- Czech Republic
- Kosovo (UNSCR 1244)
- Poland
- Slovak Republic
- Albania
- Bosnia and Herzegovina
- Benelux
- Bulgaria
- Croatia
- Hungary
- Luxembourg
- Montenegro
- North Macedonia
- Romania
- Serbia
- Slovenia
Topographies of Integrated Circuits
- Armenia
- Azerbaijan
- Estonia
- Georgia
- Kazakhstan
- Kyrgyzstan
- Latvia
- Lithuania
- Moldova
- Tajikistan
- Turkmenistan
- Belarus
- Russia
- Ukraine
- Uzbekistan
- Czech Republic
- Kosovo (UNSCR 1244)
- Poland
- Slovak Republic
- Albania
- Bosnia and Herzegovina
- Benelux
- Bulgaria
- Croatia
- Hungary
- Luxembourg
- Montenegro
- North Macedonia
- Romania
- Serbia
- Slovenia
Trademark Litigation
- Armenia
- Azerbaijan
- Estonia
- Georgia
- Kazakhstan
- Kyrgyzstan
- Latvia
- Lithuania
- Moldova
- Tajikistan
- Turkmenistan
- Belarus
- Russia
- Ukraine
- Uzbekistan
- Czech Republic
- Kosovo (UNSCR 1244)
- Poland
- Slovak Republic
- Albania
- Bosnia and Herzegovina
- Benelux
- Bulgaria
- Croatia
- Hungary
- Luxembourg
- Montenegro
- North Macedonia
- Romania
- Serbia
- Slovenia
Trademark Prosecution
- Armenia
- Azerbaijan
- Estonia
- Georgia
- Kazakhstan
- Kyrgyzstan
- Latvia
- Lithuania
- Moldova
- Tajikistan
- Turkmenistan
- Belarus
- Russia
- Ukraine
- Uzbekistan
- Czech Republic
- Kosovo (UNSCR 1244)
- Poland
- Slovak Republic
- Albania
- Bosnia and Herzegovina
- Benelux
- Bulgaria
- Croatia
- Hungary
- Luxembourg
- Montenegro
- North Macedonia
- Romania
- Serbia
- Slovenia

Qualifications

Attorney at Law, Serbia Bar Association (1991-2014)
Brussels Bar Association, B-list (1993-1997)
European Patent Attorney, 2011
Patent, Trademark and Design Attorney, Serbia, 1992

Languages

Native Serbian (similar to Bosnian, Croatian, Macedonian, Montenegrin and Slovenian), fluent English and French, proficient German, working knowledge of Russian

Education

Faculty of Law, University of Belgrade, Serbia, LLB, 1989
King's College, University of London, Postgraduate Diploma in UK, EU and US Copyright Law, London, UK, 2000-2003, 2009-2011
Birch, Stewart, Kolasch & Birch, Virginia, USA; Certificate following a course on Intellectual Property Protection in the USA, 1990

Presentations

"AI and Copyright - Introduction from EU and UK Perspective", MARQUES Webinar "AI and Copyright - New Developments", June 10, 2022
"Leading with Agility - The Importance of Adaptability When Geopolitical Crisis and Change are Increasingly Common", Leading with Agility Panel Session, INTA Annual Meeting, 2022
“IP Rights and Social Networks,” ASIPI Panel on Challenges of IP Protection on Social Networks, Cuba, March 19, 2013
"Trademarks in Southeast Europe – What does the future hold?", PETOŠEVIĆ Webinar on Effect of EU Enlargement on Trademark Practice in Southeast Europe, BrightTALK, July 25, 2012
“Estimating the Value of IP in Litigation”, UNECE Training for Judges in Macedonia, Academy for Judges and Prosecutors, Skopje, Macedonia, September 25, 2012
"Enforcement Strategy in the Balkans", PETOŠEVIĆ Webinar on Enforcement Strategy in Eastern Europe, BrightTALK, December 1, 2010
"The Changing Landscape of Patents in Eastern Europe," New York State Bar Association (NYSBA), IP Section Annual Meeting, New York, NY, January 27, 2009

Publications

“EU Copyright Directive: Articles of Concern to Brand Owners”. The INTA Bulletin. Vol. 76. Issue 17. International Trademark Association. (April 28, 2021)
“EU-Ukraine IPR Dialogue Addresses Main Issues”. IPFrontline. IP.com. (November 20, 2015)
“The Patent Landscape in Eastern Europe”. The Patent Lawyer. CTC Legal Media. (September/October 2012)
Co-author “Exhaustion of IP Rights Provisions in the European Union and EU Candidate Countries” report — INTA European Legislative Analysis Sub-Committee, 2002
Co-author “Bad Faith Provisions in the European Union and EU Candidate Countries” report — INTA European Analysis Sub-Committee, 2001 — 2002
Co-author “Trade Mark Recordal Provisions in the European Union and EU Candidate Countries” report — INTA European Legislative Analysis Sub-Committee, 2001 — 2002
Analysis of the IP rights situation and strategy in Central, Eastern Europe and the Former USSR (data on 27 countries), published in multiple IP publications, 2001
Numerous articles concerning protection of intellectual property in publications such as Trademark World, Patent World, INTA Bulletin, World Intellectual Property Report

Committees

INTA Designs Committee, 2024 - 2025 Term
EPI's Professional Conduct Committee, 2020-2023 Term
INTA Unfair Competition Committee, 2022 - 2023 Term
INTA Chair of the Copyright Policy Subcommittee of the Copyright Committee , 2020-2021 Term
EPI's Professional Conduct Committee, 2017–2020 (Working Group on Revision of EPI's Code of Conduct; Advisory Group for EPI President in Disciplinary Matters)
INTA Vice-Chair of the Copyright Policy Subcommittee of the Copyright Committee, 2018-2019 Term
INTA Eastern Europe and Central Asia Subcommittee of the Anti-Counterfeiting Committee, 2016-2017 Term
INTA Eastern Europe and Central Asia Subcommittee of the Anti-Counterfeiting Committee, 2014-2015 Term
INTA Trade Names Subcommittee of the Enforcement Committee, 2012-2013 Term
INTA Legislation & Regulation Committee, 2010-2011 Term
AIPLA International and Foreign Law Committee
IACC / HIS - Expert Team Member

Membership

AIPPI
ASIPI
EPI (Board member 2012-2017)
INTA
LES
MARQUES
PTMG
AIPLA
FICPI

Professional Activities

Substitute Member of the EPI Council, 2017-2023
Contributed to the "EU Copyright Directive 2019: Articles of Concern to Brand Owners" report by the Copyright Policy of INTA Subcommittee and the International & Legislative Subcommittee of the Copyright Committee, 2021
Contributed to the "Works Made for Hire: Review of Legislation and Practice" report prepared by a Cross-Subcommittee Task Force under the direction of the International & Legislative Subcommittee of the INTA Copyright Committee, 2021
Contributed to EUIPO-commissioned report "The Baseline of Trade Secrets Litigation in the EU", 2018
Co-chair of INTA’s 139th Annual Meeting in Barcelona, Spain, May 20-24, 2017
Regular Lecturer at INTA's "Course on International Trademark Law and Practice; Former USSR States and Eastern Europe". INTA Annual Meeting, 2009 - Present
Full Member of the EPI Council, 2011-2017
Lecturer at IP workshops, EU-funded project "Capacity Building of the Institute for IP through the Establishment of Information-Educational Centers", Consortium led by HD European Consulting Group, Bosnia and Herzegovina, February 2015
Regional Editor for "Trade Dress International Practice and Procedures". Global Trademark Research. INTA.
Close monitoring of developing intellectual property legislation in the Balkans and the former USSR, various INTA projects, 1985 - present
Legislation analysis for Hungary, Slovenia, Slovakia, and Poland, 2001 – 2002, INTA.
Legislation analysis for Poland, Russia, Hungary, Ukraine, Romania, Slovenia, Croatia, Czech Republic, Slovakia and Bulgaria relevant to enforcement of intellectual property rights - INTA Anti-Counterfeiting and Enforcement Committee, 1997-2000
Analysis of Yugoslavian intellectual property laws for the Federal Intellectual Property Office in Belgrade, Serbia, 1995
Member of the INTA's CPR Panel of Neutrals for Alternative Dispute Resolution, 2010-2015

Testimonials

Driving the practice forward is the group’s founder, Slobodan Petošević, a contentious ace, smooth negotiator and staunch brand protector. WTR 1000, 2023
“Highly professional, intelligent, charming and unbelievably energetic”, Slobodan Petošević “perfectly understands what clients need” and is a key driver of the firm’s longstanding success. WTR 1000, 2022
“Charismatic, bright and super-professional”, Slobodan Petošević is a pillar of the trademark community and a vital sounding board at the firm. WTR 1000, 2021
“Intelligent, charming, energetic and a total professional,” founder and CEO of the firm Slobodan Petošević is the organisation’s top strategist. WTR 1000, 2020
The firm’s illustrious founder Slobodan Petošević has been overseeing its operations for more than 25 years now; he is a venerated member of the IP community and an inspiration for up-and-coming practitioners. WTR 1000, 2019
Executive chairman and IP maven Slobodan Petošević has a ton of experience under his belt. He straddles the contentious/non-contentious divide with flair. WTR 1000, 2018
Slobodan Petošević specialises in the harmonisation of national and EU IP legislation; he has an intimate understanding of the legal complexities of the Western Balkans. WTR 1000, 2017
PETOŠEVIĆ offers a comprehensive package of contentious and non-contentious services to major names operating across the Balkans. The burgeoning team has enjoyed a series of decisive courtroom victories of late; it cracked down on infringements and the wholesale distribution of counterfeit goods. Away from the front lines, the group has also been busy with prosecution mandates. Luxembourg-based Slobodan Petošević lends inimitable wisdom to the team. WTR 1000, 2016
Slobodan Petošević is an eminent market figure, best known for handling cross-border cases. His practice covers patent and IP rights, and he is based in the Luxembourg office. Chambers Europe 2015
Slobodan Petošević is a leading market figure and he frequently handles complex cross-border cases. Chambers Europe 2014
The esteemed Slobodan Petosevic has been on the frontline of trademark developments for over 25 years. WTR 1000 Rankings 2014

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