Mirjana Živković

  • Senior Associate
  • Attorney at Law
  • Trademark and Patent Attorney
  • European Patent Attorney *

    • Mirjana oversees intellectual property portfolios and enforcement programs for large multinational corporations. She has extensive experience in prosecution and enforcement of all types of intellectual property rights, particularly trademarks and patents, in Serbia and neighboring Balkan countries. Mirjana has represented clients from a variety of industries, including pharmaceuticals, food and beverage, electronics and hospitality. She also helped strengthen the team and practice in Serbia, where she is the deputy office head.

    Before joining PETOŠEVIĆ in 2006, Mirjana worked at another IP firm in Belgrade for 12 years.

    * Contractor

    Practice Areas

    Qualifications

    • European Patent Attorney, 2011
    • Trademark and Patent Attorney, Serbia, 2006
    • Attorney at Law, Serbia Bar Association, 1995

    Languages

    Native Serbian (similar to Bosnian, Croatian, Macedonian, Montenegrin and Slovenian), fluent English

    Education

    • Faculty of Law, University of Belgrade, Serbia and Montenegro, LLB, 1990

    Publications

    • Contributor for Serbia on Patents and Utility Models. Rubicon Personal IP®. Rubicon Publishers B.V. (March, 2013)

    Membership

    • AIPPI
    • EPI
    • INTA

    Testimonials

    • At senior associate level, Mirjana Živković oversees multinationals’ IP portfolios and enforcement programmes; Ivan Matić advises on the surveillance, seizure and destruction of counterfeit goods; and Ana Stojanović has a broad IP practice. Legal 500 EMEA, 2023

    • Mirjana Živković oversees large-scale portfolios and handles opposition and cancellation mandates with finesse. WTR 1000 Rankings, 2023

    • Western Balkans regional manager Mihajlo Zatezalo routinely handles complex trade mark litigation and enforcement work, and office leader Mirjana Živković has extensive experience in the prosecution and enforcement of IP rights in Serbia. Predrag Anokić is chief operations officer, while Ivan Matić and Ana Stojanović are highly regarded senior associates. Legal 500 EMEA, 2022

    • Mirjana Živković dispenses incisive counsel and far-sighted portfolio management and enhancement. WTR 1000 Rankings, 2022

    • PETOŠEVIĆ is widely respected for its assistance to multinational corporations with contentious and non-contentious IP matters, including patent and trade mark prosecution and enforcement. Other areas of expertise include the seizure of counterfeit goods, and large numbers of trade mark applications in Serbia and regionally. Office head Mirjana Živković manages IP portfolios and enforcement programmes for multinational corporations. Legal 500 EMEA, 2021

    • Mirjana Živković […] ensures everything at the local office runs smoothly. She manages portfolios and protects rights for multinational corporations in the automotive and pharmaceutical industries. WTR 1000 Rankings, 2021

    • The practice is widely respected for its representation in patent and trade mark prosecutions, enforcements and customs enforcements. Mihajlo Zatezalo has over 20 years’ IP experience; chief operations officer Predrag Anokić focuses on clearance, maintenance and enforcement issues for international trade mark portfolios; and office head Mirjana Živković oversees IP portfolios and enforcement programmes for large multinationals. Legal 500 EMEA, 2020

    • On the portfolio management side, the star is Mirjana Živković, a trusted confidante of multinationals in the pharmaceutical, automotive, food and fashion sectors. WTR 1000 Rankings, 2020

    • PETOŠEVIĆ’s key strengths are acting for multinational corporations in contentious and non-contentious IP matters, patent and trade mark prosecution and enforcement, and customs enforcement. The names to note are Mihajlo Zatezalo, Predrag Anokić, attorney at law Mirjana Živković and senior associate Ivan Matić. Legal 500 EMEA, 2019

    • PETOŠEVIĆ is highly rated for the prosecution and enforcement of patents and trade marks, and customs enforcement. Former Serbia office director Mihajlo Zatezalo became regional manager (Western Balkans), while attorney-at-law Mirjana Živković was made Serbia office head. Ivan Matić is a highly regarded senior associate. Legal 500 EMEA, 2018

    Awards